liquor_mapThe number one money maker for all bars is liquor. It has the highest markup. Business Insider did an interesting poll to find out state by state what their fav booze is. The results were interesting. And one thing for sure is….people love their liquors!

Are you a whiskey fan? Maybe you prefer Kentucky Bourbon? Or is gin your poison of choice? When it comes to booze, each drinker has their own brand that they swear by. And while you can debate with your buddies over which brand is better, there is no denying the general consensus of the population. And like beer, each state has its preferred liquor of choice.

To come up with the most popular liquor in each state, the social app BARTENDr analyzed the data of 700,000 users. They took a look at posts and photos to decipher what drinkers prefer on a regional scale.

All whiskey drinkers will be happy to know that across the board a whopping forty-two states prefer to drink the dark brown liquor. Of all the brands, Jack Daniels and Fireball have the most presence regionally, with mainly good Old No. 7 (Jack Daniels) reigning supreme in the South around Georgia and Florida, and Fireball warming up drinkers and liquor stores in the Northeast. Only a few states went for Irish whiskey with Jameson.

A few states set the whiskey aside for alternative brands. Grey Goose vodka, for instance, has a strong presence in Virginia, while Washington can’t get enough Patron. What’s somewhat surprising is several states are torn between brands of alcoholic beverages.

Courtesy Business Insider

One would also expect Kentucky, the home of the bourbon trail to want an American brand like Wild Turkey, Jim Beam, or Maker’s Mark. But not the case, surprising the rest of the country drinkers in Kentucky want Canadian whiskey and Jagermeister! What’s up with all the Jager guys? At least we can count on good old Tennessee for staying true with their love of Jack Daniels, and South Carolina, holding out for George Dickel. It was a fascinating look and had a lot of surprises.


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